Google AI Overviews Have More Links, But Not All Reach The Web via @sejournal, @MattGSouthern
Google's AI Overview links can lead to websites or AI Mode, and Search Console measures those interactions differently.
Today’s edition
Saturday, September 26, 2026
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Browse the archiveB2B brands turn to creator video to fight AI slop and aid AI search
Creator video gives B2B brands a way to stand out from AI-generated content and build credibility with buyers using AI to research products.
How Jeep is charting a new course for its marketing
New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.
GTM teams are losing track of their AI agents
AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.
Campaign Trail: Brooklinen goes in-house for first celebrity-led effort
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
Creators That Convert: 4 Business Leaders on Driving Full-Funnel Marketing Results
Why creator content should be treated as a core paid media asset.
58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
Agentic buying is 2026’s year of the mobile.